- WajuSoft
Transforming Branding and Revenue Growth
- THE CHALLENGE
- Services
- Brand Design
- Digital Marketing
WajuSoft, an Engineering As A Service (EAAS) Tech Company which is based in Philadelphia. It is a strategic team that sees brand, business and customer experience as inseparable elements and they create cutting-edge experiences that elevate brands, maximize ROI, and generate conversions.
They sought assistance in closing new clients, and The SoftGeeks devised a strategic approach to drive growth and enhance their brand.
- RESEARCH AND DISCOVERY
The SoftGeeks initiated the project by conducting extensive research on the market, target audience, and WajuSoft’s organization. This research provided a foundation of facts and insights essential for devising an effective marketing strategy tailored to WajuSoft’s unique structure and needs.
Equipped with a comprehensive understanding of WajuSoft's position, The SoftGeeks deconstructed the elements that defined the organization and its customer experience.
Based on this analysis, we reconstructed WajuSoft’s brand framework around Purpose, Promise, Values, and Voice. This framework served as the basis for refining touchpoints, strengthening the brand, enhancing the client experience,and achieving business objectives.
We conducted a thorough SWOT analysis, identifying WajuSoft’s strengths, weaknesses, opportunities, and threats. By leveraging our own value chain, resources, and market position as an independent tech agency, The SoftGeeks pinpointed vital internal and external factors critical to WajuSoft’s success.
We conducted a thorough SWOT analysis, identifying WajuSoft’s strengths, weaknesses, opportunities, and threats. By leveraging our own value chain, resources, and market position as an independent tech agency, The SoftGeeks pinpointed vital internal and external factors critical to WajuSoft’s success.
- CLIENT’S SUCCESS
12%
Monthly revenue increase
8%
Increase in client retention
Through effective implementation, WajuSoft’s Monthly Recurring Revenue tripled within a twelve-month period. This remarkable growth was a testament to the successful collaboration between WajuSoft and The SoftGeeks, solidifying WajuSoft’s position as an industry leader.
WajuSoft experienced exponential revenue growth and established a charismatic brand that resonated with its target audience.
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